Affiliate programmes

Betting and gaming affiliate programmes for UK publishers

If you’re a consumer, please see our suggested betting & gaming websites – the same page also has links to some of our other sites, where you can find even more offers for UK betting, casinos, poker and more.

The following betting and gaming affiliate programmes welcome UK website publishers. Membership enables publishers to promote gaming sites to suitable audiences via their websites and to earn commission based on revenues generated by clients whom they refer^.

Follow our links to register with these affiliate programmes for UK publishers. All featured programmes offer free membership via a short online registration form. Once approved, you will gain full access to each programme’s affiliate portal, which provides text links, banner codes and detailed marketing and financial reports.

Publishers who plan to promote sites in certain other European countries may also be welcome, subject to local laws in those countries and to the terms and conditions of each respective affiliate programme. These affiliate programmes are NOT suitable for publishers wishing to promote to US audiences.

Betting & gaming affiliate programmes for UK affiliates
Genting Affiliates
Genting Affiliates
- Promote Genting betting gaming sites: Genting Bet and Genting Casino.
- Cross product revenue share commissions.
- World's largest gaming group.
- One of the UK's largest land-based casino chains.
- Promotional support from experienced gaming affiliate managers.
» Join Genting Affiliates
Coral AffiliatesCoral Affiliates
- Promote Coral betting and gaming sites: Coral sports, casino, bingo, poker and more.
- Cross product revenue share commissions.
- Trusted UK betting and gaming brand.
- Extensive promotional resources.
» Join Coral Affiliates
Unibet AffiliatesUnibet Affiliates
- Promote Unibet and Maria betting & gaming sites.
- Unibet (UK & European markets): sportsbook, casino, poker, bingo.
- Maria (Nordic & other European markets): bingo, casino, slots.
- Cross product net revenue share commission.
- CPA and hybrid commission plans available by agreement after joining.
- Affiliate tools incl. banners, optimised landing pages, feeds and live score widget.
- Prompt commission payments.
» Join Unibet Affiliates
Betfair AffiliatesBetfair Affiliates
- Promote multiple Betfair betting and gaming products.
- Betfair sports betting exchange, sports fixed odds betting, Betfair Casino, Betfair Arcade, Betfair Bingo, Betfair Poker, Exchange games.
- Cross product lifetime revenue share commission (except sports exchange, which is for 5 years).
- No negative carryover / rollover.
- CPA commission plans available by agreement after joining.
» Join Betfair Affiliates
Betfred affiliates (via ActiveWins)Betfred Affiliates
- Promote multiple Betfred betting and gaming products.
- Sports betting, casino, bingo, games, lotto, virtual and mobile.
- Cross product, lifetime revenue share commission model.
- No negative carry over policy (ie any negative earnings are zeroed at month end).
- CPA and hybrid commission plans available by agreement after joining.
» Join Betfred Affiliates
BetVictor AffiliatesBetVictor Affiliates
- Promote multiple betting and gaming products.
- Sports betting, casino, poker, games, slots, live casino, mobile betting & gaming.
- Lifetime revenue share across all products.
- No negative carryover on casino, poker or games.
» Join BetVictor Affiliates
Ladbrokes PartnersLadbrokes Partners
- Ladbrokes affiliate programme covers multiple betting and gaming products.
- Betting / sportsbook, Casino, Bingo, Poker, Games, Financials, Lotto, Vegas.
- Net revenue share commission across all player activity and all products.
- CPA (cost per acquisition) and hybrid commission plans available by agreement after joining.
» Join Ladbrokes Partners
32Red Affiliates32Red Affiliates
- Promote multiple gaming websites.
- 32Red Casino, 32Red Poker, 32Red Bingo, 32Red Rummy, 32Red Mobile, Dash Casino, Nedplay Casino, Golden Lounge Casino.
- Cross product, lifetime revenue share commission.
- No negative rollover / carry over.
- Fast commission payments.
» Join 32Red Affiliates
Netplay AffiliatesNetplay Affiliates
- Promote multiple gaming brands.
- Supercasino, Vernons, Jackpot247 (incl. TV / live casinos)
- Lifetime revenue share commissions.
- CPA and hybrid commission plans available by agreement after joining.
- Prompt monthly payments.
» Join Netplay Affiliates
Smart Live AffiliatesSmart Live Affiliates
- Promote Smart Live casino, sports betting, online casino & Vegas 3D slots.
- Includes a live casino with games aired on TV in the UK.
- Cross product, lifetime net revenue share or CPA commission.
- No negative rollover / carry over.
» Join Smart Live Affiliates
Betway PartnersBetway Affiliates
- Betting, casino & poker affiliate programme for Betway brands.
- Promote Betway Sports, Betway Casino, Betway Vegas & Betway Poker.
- Lifetime revenue share commissions.
- CPA commission plans available by agreement after joining.
- Real-time statistical reports.
» Join Betway Partners
888 Affiliates888 Affiliates
- Betting & gaming affiliate programme covering multiple brands.
- Promote 888 sites: sports, casino, bingo, games and 888 Ladies.
- Promote other brands incl: Wink Bingo, Posh Bingo, Big Brother Bingo & Bingo Fabulous.
- Commission options: lifetime revenue share or CPA (cost per acquisition).
- Affiliate resources incl. links, banners, logos, reviews and screenshots.
» Join 888 Affiliates
Totesport AffiliatesTotesport Affiliates
- Promote Totesport sites: totepool, sports betting, casino, games and lotto.
- Full cross product commissions / open wallet affiliate programme.
- No negative rollover.
- CPA commission plans available by agreement after joining.
- Prompt commission payments.
- Help support UK horse racing: 10% of Totesport profits go to the sport.
» Join Totesport Affiliates
Boylesports AffiliatesBoylesports Affiliates
- Affiliate programme for Boylesports sports betting, Boylepoker, Boylecasino and Boylebingo.
- Part of Boylesports Group, Ireland's largest independent betting and gaming operator.
- Cross product revenue share commission.
- Prompt monthly commission payments.
» Join Boylesports Affiliates
G2 AffiliatesG2 Affiliates
- Affiliate programme for GTECH G2 bingo and casino brands.
- Bingo affiliate programmes incl: Metro Bingo, Chit Chat Bingo, Daily Express Bingo, Butlins Bingo, Daily Star Bingo, OK! Bingo, Yahoo! Bingo & Games.
- Casino affiliate programmes incl: Metro Casino, Slotmine, Slots N Games, VIP Casino Club.
- Net gaming revenue share, CPA and hybrid commissions.
» Join G2 Affiliates
Buffalo PartnersBuffalo Partners
- Casino affiliate programme for UK and selected European countries.
- Casino and gaming affiliate programmes incl: Spin Palace Casino, Ruby Fortune Casino, JackpotCity Casino & Bingo, Gaming Club Casino, Lucky Nugget Casino, Casino Epoca, Safari Scratch & Cool Hand Poker.
- Net gaming revenue share commission.
- CPA commission plans available by agreement after joining.
» Join Buffalo Partners
Aspire AffiliatesAspire Affiliates
- Affiliate programme for scratch card, instant win, slot and casino brands powered by NeoGames software.
- Programmes incl: Scratch2Cash, Hopa, OK! scratchcards, Karamba, Dansk777 (Denmark), Grand Games (Belgium), Mondo Fortuna (Italy) & CasinoRijk (Netherlands).
- Net revenue share commissions.
- CPA plans by agreement after joining.
» Join Aspire Affiliates

^ Please note that you are NOT permitted to register or earn commission on accounts created for yourself (or family members) via your own affiliate links.